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Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may. In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an 'educated and aware', responsible marketer. For more info visit: www.canmarketingsavetheplanet.com
Episodes
Thursday Apr 22, 2021
Thursday Apr 22, 2021
The Government has made significant commitments to meet global sustainable targets, daily we hear of a new scheme or initiative that helps the UK move towards providing solutions around climate change and a more sustainable future. But what role does local government play in supporting businesses and constituents at the coal-face (no pun intended!). In this podcast we hear first hand from Donna Stimson, passionate environmentalist and Cabinet Lead for Climate Change and Sustainability in the Royal Borough of Windsor & Maidenhead. Filled with honest and practical advice (and inspiration) - Tune in to hear about how local government and government align - and some of the initiatives, support and advice that will inspire you .
For more information about Heal Rewilding visit https://www.healrewilding.org.uk/
Enjoy the podcast - and any comments, questions, ideas, suggestions… get in touch.
Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.
Thursday Apr 08, 2021
Thursday Apr 08, 2021
In this episode we’re delighted to be joined by Mark Lapping, CEO of Aquapak. Positioned as a real solution to the world’s plastic crisis - Aquapak products such as Hydropol™ are specially engineered materials that can create a range of packaging products that are specially targeted to make unrecyclable packaging fully recyclable within existing waste streams and thereby reduce the amount of ‘single use’ plastic being used.
Mark is a dedicated environmentalist and so tune in as we discuss the challenges and innovations and importantly solutions… when it comes to one of our biggest issues. Plastic!
For more information about Aquapak visit https://www.aquapakpolymers.com/
Enjoy the podcast - and any comments, questions, ideas, suggestions… get in touch.
Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.
Thursday Mar 25, 2021
Thursday Mar 25, 2021
Where to start - and what are the practical challenges facing businesses and marketing? This episode unpacks all things sustainable, as we are joined by sustainability consultant Sarah Duncan as she talks about how to approach sustainability and provides us with great insights and practical takeaways.
We also talk candidly about the role marketing has played in driving unsustainable behaviours and how it needs to use its powers for good in the fight to save the planet.
Thursday Mar 11, 2021
Thursday Mar 11, 2021
Sarah Walker-Smith is the CEO of Shakespeare Martineau. She is the first female, non-lawyer CEO in the legal top 50.
In this episode we delve into the importance of strong leadership and why sustainability needs to be led from the top. Sarah talks about why she is so passionate about sustainability, what she has experienced in her career, and why businesses cannot approach sustainability as a tick box exercise. We also take a look into why the role of marketing is so important and, how marketing cannot drive change on its own .
Thursday Feb 25, 2021
Thursday Feb 25, 2021
Join us as we talk to James Perry from Cook about the B Corp movement. And, unlike the race to the bottom, which is synonymous with sustainability, why B Corp is a race to the top. James explains how he became involved and why he helped launch it in the UK. We also take a look at where marketing and sustainability overlap and discuss why the role of business needs to change. (And we even uncover that James started out his career as a marketer). 
Thursday Feb 11, 2021
Thursday Feb 11, 2021
We kick off our ‘Can Marketing Save the Planet’ podcast series with Leeya Hendricks. As CMO for Delta Capita Leeya shares the importance of trust and the marketing efforts in driving the message of sustainability forward. We discuss moral purpose and take a deeper dive on how sustainability is embedded in Delta Capita’s culture, how it is communicated, measured and why sustainable marketing needs to be addressed now.
Enjoy the podcast.
Ideas, suggestions, feedback, conversation… simply get in touch.
Thursday Feb 04, 2021
Thursday Feb 04, 2021
Introduction to Can Marketing Save the Planet from your podcast hosts, Gemma, G and Michelle
This introductory podcast gives you an insight into a few things. Firstly, how and why the three of us decided to write Sustainable Marketing - How to drive profits with purpose - and also why we felt a podcast titled, ‘Can Marketing Save the Planet?’ was a necessary conversation to continue with. Tune in for more… and we look forward to welcoming you to exploring this important question in the coming episodes. Spread the word, give us feedback - and importantly… join us on our mission to drive change.
For more info visit www.canmarketingsavetheplanet.com